In the past ten years, labeling initiatives informing consumers on farm animal welfare in food production have emerged in the EU Member States. Today, there are a dozen labeling schemes pertaining to farm animal welfare in at least six Member States. The diversity of these voluntary initiatives from the private, public, and nonprofit sector fits the expectations of European consumers, who demand information on farm animal welfare, as 47% of EU citizens “do not believe there is currently a sufficient choice of animal welfare friendly food products in shops and supermarket.” The basis for future farming policy will be set to support farmers to improve the environment, increase animal health and welfare, and reduce carbon emissions – while of course producing high-quality, delicious food.Reforms to labelling and consumer information could enable us better to connect farmers in our schemes through the supply chain to consumers, recognising the whole farm picture and stimulating demand for environmentally friendly and high welfare products and improving profitability.   Image processing technology is widely used in precision livestock farming and in supply chain management to identify, track, and monitor behavior and health status of agricultural animals. Image processing systems are comprised of a camera connected to a PC via a capture card. Captured videos are then encoded and recorded on an external hard drive. These videos are subsequently decoded and analyzed. The use of image processing technology has been extended to animal behavior and welfare research because it offers tools to monitor and to obtain feedback on animal location and resource utilization.